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What do your customers type into Google to find you?
You might be surprised at the answer.
Google Trends (http://www.trends.google.com) is a free service on Google that enables you to enter up to six keywords and determine which of them are the most searched relative to the others. The search criteria can be country or region specific, assuming enough data exists to create the metric.
Why is this important?
A few years ago, I was working with a client that provides caregiver services. We naturally assumed that the keyword that would be prevalent would be "Atlanta Caregiver" as well as a couple of others. We worked tirelessly to ensure that these keywords were inserted into the pages so that we would index prominently on Google. Success! We were (and still are) number one for this keyword.
However, Google Trends alerted us to the fact that the "Atlanta Home Care" keyword indexed over six times higher than "Atlanta Caregiver." While we were correct, we weren't optimized. This information enabled us to change our strategy, ads, etc. to ensure that we came up stronger in the search results for that keyword. See the results below:
Google Trends for Websites
Trends also allows a user to enter several URLs to detemine information about search behavior for those sites. An example is below:
As you look at the websites for the top three cable news channels, you will see not only how they stack up but also other sites that have been visited by their viewers, as well as other search terms. This data can help significantly when developing a profile of the viewer and where your ad dollars will be most effective. See below:
If you have a Google Adwords campaign running or simply trying to ensure that you get the exposure you deserve on Google, consider looking at Google Trends. You might be very surprised.